Analytics and reporting

When this service helps

A report is useful when you understand what was counted. We check the actions that matter to the business, look for missing or repeated records and organize the results around questions you need answered. That gives campaign discussions a more dependable starting point.

What we look at first

We trace a small number of important actions from the interface to the report. For example, does refreshing an order page record a second purchase? Does a phone link count as a completed conversation? Defining the difference keeps a report useful to the people making budget decisions.

The scope of work

• Measurement plan and event definitions
• GA4 and conversion tracking review
• Channel dashboards and monthly recommendations

What you receive

You receive a guide to what is being counted, a record of the checks and a dashboard built around the questions you need answered. We explain the findings and discuss a practical next step. If we cannot connect part of the activity to a sale or enquiry, we make that limitation clear in the review.

Agreeing what success means

A completed order, an enquiry and a click on a phone number are different events. We agree on which actions matter to the business and write down how each is counted. Where sales happen outside the website, we discuss what your team can record so a report can reflect more of the customer journey.

Making the report readable

We include the comparison period and explain changes in spend, product availability or tracking that affect interpretation. Recommendations point to a practical task and the information needed to judge it. When the data cannot answer a question, the report should make that clear rather than hide the gap behind another chart.

How we review progress

We explain the comparison period, changes that affect the figures and gaps in the available data. Recommendations identify a practical next step and what we would need to see to judge whether it helped.