Our services
Where can we help?
Explore the services below to see what each involves. We can work on a specific need or plan several services together around your business priorities.
Digital marketing agency
Make your brand easy to find.
Search
Content
Measurement
What do your customers need to know? Let us start there.
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Marketing services
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Featured brand projects
Choose a focused project or bring several services into one plan. We help you work out what is needed and how the pieces fit together.
Marketing that makes sense for your business
You might need more people to find your website. Or you might already have plenty of visitors and very few enquiries. Those are different problems, and they need different work. At The Nordic Horizon, we look at what you sell, who buys it and where the conversation gets stuck before recommending a campaign.
We help businesses with search, content, social media and paid advertising. The work can start with a focused assignment, such as improving a set of product pages, or a broader plan that brings several channels together. We agree on the priorities and what you will receive before production begins.
A plan you can follow
You should be able to explain what your marketing budget is paying for. That means a written scope, a sensible publishing schedule and reporting that answers the questions you actually have. If an idea needs more evidence, we say so. When a campaign needs a change, we explain the reason and the work involved.
Our approach
Look at the whole customer journey
Getting someone to your website is only one step. We look at what they find there, the questions they still have and how easily they can contact you or buy.
Find the unanswered question
A visitor may like the product and still need to know about size, delivery or how to use it. We review the information available and ask your team what customers keep coming back to.
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Understand the customer
Choose a manageable next step
Once we understand the problem, we recommend a change you can review. That might be a clearer product page, a demonstration or a different campaign message. We explain what to watch afterwards.
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Put the work in order
How we work
How the project moves forward
1.
Get to know the business
We start with your offer and the people you want to reach.
1.
Get to know the business
We start with your offer and the people you want to reach.
We ask about the products or services that matter most, the customers you want more of and the questions your team answers every day. We review the website and any useful reports you already have. If information is missing, we identify it together rather than build a plan around a guess.
You receive an initial view of where the problem seems to be, what needs closer investigation and which work is worth considering first. This is also the point to discuss budget, timing and who will be involved on your side.
2.
Agree on the scope
You know what we are making and what the project needs.
2.
Agree on the scope
You know what we are making and what the project needs.
We turn the priorities into a written brief. It describes the audience, the message and the materials to be produced, with the review stages and responsibilities. We explain what is included and discuss any separate production or media costs before setting the schedule.
We also agree on the question the work should help answer. For a campaign, that might be whether a particular offer brings relevant enquiries. For a website assignment, it might be whether customers can find the information they need before contacting you.
3.
Create, review and publish
There is time to check the details before customers see them.
3.
Create, review and publish
There is time to check the details before customers see them.
We prepare the agreed copy and creative materials, then collect your feedback at the planned review stages. Product information and promotional claims need to be confirmed by the business. We keep related materials together so the message in an ad matches what a visitor finds on the page.
Before publication, we check the relevant links, mobile presentation and measurement setup within the agreed scope. If something depends on another team or an approval, we make that dependency clear and adjust the sequence with you.
4.
Review the work
We explain what happened and recommend the next step.
4.
Review the work
We explain what happened and recommend the next step.
We look at the agreed measures over a suitable period and bring in what your team has heard from customers. A change in stock, spend or the offer can affect the result, so those details belong in the discussion too. Where the evidence is limited, we explain what can and cannot be concluded.
The review ends with practical next steps. We may recommend keeping the work running, revising a page or testing a different message. We record the decision and the reason for it so the next round starts with what we have learned.
Understand what is working.
Our work
Brands in focus
Our point of view
The questions your customers ask are a useful place to start.
Articles and guides
A closer look at the work
Read practical guides to planning website content, working with creators and understanding campaign reports. Each article includes questions you can use when reviewing your own marketing.
Search strategy
Give every collection page a job
A practical way to organize an online catalogue around the questions buyers bring to search.
Creator partnerships
Write a creator brief that leaves room to create
A useful brief tells a creator what the audience needs to understand and what the brand can prove.
Measurement
Read a campaign report before changing the budget
A practical way to check the figures, understand the context and decide what to review before changing a campaign.
Common questions
Before we get started
Here is how we handle the questions that often come up when discussing a project. If yours needs a more specific answer, include it in your first message.
Can we start with one service?
Yes. You can begin with a specific piece of work, such as a search review, product copy or a set of welcome emails. We discuss what you need and agree on the deliverables and review stages. If another issue is likely to affect the work, we explain it before you decide on the scope.
Which service should we start with?
Tell us what is happening now. Are enquiries slow, are visitors leaving without buying, or is the offer difficult to explain? We review the available information and recommend where to begin. Sometimes that means improving a page or the message before increasing traffic. The recommendation should fit the problem and the resources available.
What will we receive in a report?
The report shows the measures agreed for the project, the period being reviewed and the context needed to read the figures. We explain changes that deserve attention and recommend what to do next. For enquiries, we discuss their quality as well as their number. For a store, orders and purchase value help put traffic and advertising costs in perspective.
What should we send in the first message?
Start with your website or business name, what you sell and the help you are looking for. A recent campaign or an example of a recurring customer question is useful. Include a launch date or budget range if you have one. You can send a short message and fill in the detail during the conversation.
Can you work with our existing team?
We can agree a scope that fits the people already involved in your marketing. Your team may handle design, website development or customer service while we take on a defined part of the work. We clarify the handoffs and approvals at the start, particularly where publishing or tracking depends on access held by another team.
How long does the work take?
Timing depends on the assignment, the material available and the reviews it needs. We discuss a schedule after understanding the scope. Launching a campaign and having enough information to judge it are different milestones. We explain when the work can be ready and when a useful performance review is likely to be possible.
How are budgets and additional costs handled?
We discuss the scope before proposing the cost of the work. Advertising spend, creator fees and any additional production should be identified separately where they apply. If the brief changes, we discuss the effect on cost and timing before adding the work. This helps you decide what to prioritize within your available budget.
How do reviews and approvals work?
We agree who reviews the material and who gives final approval. Your feedback should include any corrections to product details, the offer or the way the business wants to communicate. Collecting comments at the agreed stages makes them easier to act on and helps keep related assets consistent before publication.
