Articles and guides
A closer look at the work
Read practical guides to planning website content, working with creators and understanding campaign reports. Each article includes questions you can use when reviewing your own marketing.
Search strategy
Give every collection page a job
A practical way to organize an online catalogue around the questions buyers bring to search.
Creator partnerships
Write a creator brief that leaves room to create
A useful brief tells a creator what the audience needs to understand and what the brand can prove.
Measurement
Read a campaign report before changing the budget
A practical way to check the figures, understand the context and decide what to review before changing a campaign.
