Service details
Social media marketing
Plan posts and conversations around what interests your customers.
When this service helps
Your social channels should give people a useful picture of the business. We plan content that explains products, answers common questions and gives customers a reason to follow what you publish. We write for the platform and agree a manageable schedule with your team.
What we look at first
We review the questions behind comments and direct messages alongside the posts that prompted them. A clip that earns fewer views but generates thoughtful product questions can teach the team more than a widely shared post with little connection to the offer.
The scope of work
- Channel and audience review
- Publishing calendar and creative briefs
- Community response guidelines
What you receive
The working calendar sets out the message, format, channel, approval owner and response plan. We distinguish posts meant to introduce the brand from posts meant to answer objections. In the review, we bring examples of real audience questions to the next creative brief.
Planning the work with your team
We agree on the channels, the types of content and the amount of production the scope covers. Your team supplies current product information and flags upcoming launches or changes in availability. We set out how drafts are reviewed and who approves them, so a publishing calendar does not depend on last-minute decisions.
Listening between posts
Questions about size, delivery or how a product works can tell us what the next post needs to explain. We agree on which responses the content team can handle and which should go to sales or customer support. The review brings those conversations back into planning, alongside the performance of the published work.
How we review progress
We review the response to the work, including useful comments, saved posts, website visits and relevant enquiries. Reach gives context, while the quality of the response helps us choose what to publish next.
